Really, T-Mobile?

Ran into this T-Mobile ad when I was logging in to check my email this morning. Something about it hits me wrong. Am I being an old fuddy-duddy or is this sort of degrading and offensive?

I don’t know. It just feels a bit like, well … this …

Or maybe even this …

Or, worst of all … this …

That last one, for any of you mid-90s pop culture illiterates, is Hank the Angry Drunken Dwarf, AKA Henry Joseph Nasiff, Jr., a racist, late-stage alcoholic who experienced a brief run of notoriety in the 1990s when he became a regular guest on The Howard Stern Show. Hank was found dead in his apartment of cirrhosis of the liver and internal organ compression in 2001.

Alas. Tangent. My point: this T-Mobile ad makes me feel funny when I look at it. Are we really not beyond equating dwarves with elfin, Christmas-time antics? And, as an aside, I am a T-Mobile subscriber and I think they have awesome customer service even though their ads make me want to rip out my eyes and eardrums with a tuning fork. As another aside, regarding the T-Mobile girl’s face: I hate it. A lot.

Happy holidays!


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